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There are millions of posts that publish every day. You will get thousands of search results for every single search of any kind. Which makes it difficult to stand different for new businesses.
With so many information from so many sites, Google has to decide which result should be on the first page. I am pretty much sure that many of us has heard of the term SEO and every business tries to optimize their services using these techniques. Which is why Google keep on spending millions of dollars every year to improve their search engine and webpage indexing algorithm inorder to provide most relevant results to people.
But why would a search engine do that just for free?
Don’t be in this misconception that they are doing it for charity. In fact, Google make billions of dollar every year from ads. To know what drives SEO, let’s first understand how search engines make money.
There are billions of people that use Google today, which is why it is a medium for companies to reach out to their potential leads. This is the reason businesses advertise on Google. Google’s search engine provides most relevant result and people barely need to go beyond first page of result.
If Google doesn’t provide relevant search results, it makes it difficult for people to find what they are looking for. So they will move to other search engines, which will result in less traffic on Google. Less traffic means lower chances of finding potential leads for businesses. As a result businesses will advertise less on that search engine. Thereby, reducing the revenue of the search engine.
So, Google makes sure that every search result shows the best and most relevant information. It uses powerful algorithms, which includes PageRank algorithm to index the pages according to their relevance in the search. This means if you want your web pages to rank well, you need to show Google that your content is relevant to what people are looking for. This is the whole point of SEO.
So let’s begin with the defintion of SEO.
What is Search Engine Optimisation?
It is the process of increasing your website’s visibility and likeliness to be found in search engines. It is like magic. But the magician has to practise a lot to make the trick perfect. Here, you are the magician and you have to manipulate your content such that it comes as the best result whenever someone searches for that particular keyword. But that doesn’t mean that you should completely neglect the human factor and customise your page only for search engines. This will ultimately lead to spammy pages and your page will get banned soon. It might lead to severe punishments to the marketer and can ruin your whole business.
Keywords are the search terms or phrases that people type into Google and other search engines to find what they’re looking for.
The goal with SEO is not about getting random people to go to your site — it’s about getting people who are looking for what you have to offer to go to your site instead of someone else’s. Think of some keywords that you feel are relevant to your business and then use keyword research tools to see if it makes sense to target those keywords.
For the best results, you should target keywords that are most relevant to your business, have a large number of monthly searches, and have a low competition score. And start building your content around these keywords. But jamming your keyword into your text as much as possible will hurt your rankings rather than improve them.
So, use your keywords genuinely.
Optimise Your Website
The key with SEO is to make your website relevant to the things that people are searching for. So if your webpage is for your dark chocolate packaging mockup, you will need to setup your website so that Google can easily associate search terms like “dark chocolate” and “packaging mockup” with your website.
- Choosing a Domain : A domain is essentially a web address. It’s what people type into their browser’s address bar to go to a website. For example, eymockup.com is the domain for eymockup website. Choose a domain that is easy to remember and represents your business. People are more likely to click on domains that look legitimate through Google’s search results.
- Page URLs: A URL is the web address for a web page. For example, https://www.eymockup.com/ is the URL for Eymockup. Keywords in your page URLs give search engines and idea of what your page content is about.
- Title tags: Every page should only have one h1-tag to make the title clear to Google. A short, relevant phrase works best as a page title. You can also try to include a keyword that describes the content your web page. Be sure to have a unique title for each page.
- Meta description : The meta description is short summary of what your web page is about. Meta description is the first thing people read about your business. So while it doesn’t help much with your ranking, it does have a significant impact on driving organic search traffic and boosting clickthrough rates for your page.
- Images: Write alt text to every image you include because it guides search engines what the image is about.
Links are the essential factor for ranking of your website. Search engines consider links from other site to your website as a vote of confidence for your content. There are two types of linking – internal and external.
Internal linking is the links from your website to your own blog or webpage. External linking is the links from other websites to your website. To know more about link building read here.
Finally, here are some steps that I found and thought to share with you, about SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERP
Business is all about people. Be honest to your consumers and provide legit content. Nothing can stop you from rising high.