Importance of Conversational Marketing

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Hola!!

Wondering why conversational marketing is such a buzz? How it can help your sales go up?

Be patient and we will walk you through every detail you need to know about it.

In today’s accelerating technological world, customers have endless choices for products and services. This makes it difficult for new businesses to establish themselves in the competitive market.

The technological advancement has increased the expectation of customers including the way of interaction with the brands. Internet has brought many changes in the way we communicate and connect to people. And same is applied to commercial world. We all know how important it is to sustain the trust of customers especially when you are a small business.

What is conversational marketing?

As a business owner, it is important to understand that interacting with customers is much more significant than creating engaging content, offering lead capture forms and being active on social media.

Here comes the role of conversational marketing. Conversational marketing is a new, personalised approach to doing business online. It  is a marketing model that heavily relies on  real-time, personalised, one-to-one conversation.

Interaction with potential customers should be intimate and personal, so that they can understand your brand better. Also, it helps brands to understand the interests and needs of customers.

This way you can build a strong and more connection with your customers. Which in future will close your deals quickly through just online discussions. In short, it expands your connections, develops loyal customers and in turn increasing your profit.

Some Conversational Marketing Models

Chatbot

chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.

They use natural language processing and pre-programmed responses(which you can set and control).

Benefits:

  • Budget friendly : No need to pay a bot.
  • Doesn’t need human presence to respond to frequently asked questions.
  • 24/7 available to customers.
  • Saves time and resources.
  • Quick response.

Live Customer Support

Offering real-time, human customer support is an essential tool for customer engagement and brand loyalty. This can achieved through live chats and customer call services.

A chat service is any online service or technology that enables text messages to be exchanged in real time between participants. A live chat is a chat service that connects a customer service agent to a customer for a real-time, instantaneous conversation.

Messaging has become a natural and intuitive medium for customers to interact. You can use a single live chat platform, or multiple platforms like Facebook Messenger, Slack, emails and real-time messaging applications. To gain confidence and to reach hearts, you need to be there for your customers whenever and whenever they want.

Benefits:

  • Reduces expenses
  • Increases sales
  • Faster problem resolution
  • Customer convenience
  • Expand market reach

Statistics of Conversational Marketing

Conversational marketing is helping reduce form abandonment.

Some astounding conversational marketing stats:

  • People’s response when asked for next big marketing trend: consumer personalization -29%, AI -26%, and voice search -21.23%.
  • Half of U.S. adults (46%) now use voice assistants to talk with smartphones and other devices.
  • Companies automating lead management see a 10% increase in revenue after 6-9 months.
  • 79% of top-performing businesses have been using marketing automation to get leads for 3 or more years.
  • 86% of online shoppers prefer proactive customer support.
  • By 2021, more smart speakers will be owned than tablets.

 Strategy

Some basic steps

  • Engage
  • Understand
  • Recommend
  • Repeat

Some Popular Conversational Marketing Tools

1. WPForms Conversational Forms Addon

The Conversational Forms addon for WPForms lets you not only create standalone pages for any new or existing form, but also creates a unique experience that feels more human and improves completion rates.

Tutorial Link

2. Facebook Messenger Bot

A Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.

There are two major advantages to using a Facebook Messenger bot.

First, there’s a low barrier to entry for both you and your target audience. Facebook Messenger is the third most-used app in the world, used by 68 percent of app users.The second advantage is that the field is still wide open.

If you want to communicate with your customers, building a Facebook Messenger bot is a lot cheaper than building a mobile app.

Tutorial Link

3. Botfuel

Botfuel is a platform that lets you build and manage conversational Chatbots based out of info in your database. And it gives you analytics to check out to see how your Chatbots are doing.

Website

4. Drift

drift-dashboard

Drift makes it easier for people to buy from your business by using conversations. So when you connect Drift’s conversational marketing platform to your site, you can get more qualified leads using bots. And bots also help book meetings with your team members.

Website

I hope this article helped you understanding how conversational marketing work and how you can use it to increase your online revenue.

Happy marketing! 😉

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