A perfect logo can establish a strong presence in the initial stages itself of your business. But a badly designed logo can fail to convey your business message and ultimately harm your business significantly.
Today, logo is not just a business symbol to identify a company and its products or services rather helps in making a strong brand identity. A professionally designed logo has the power to convert people into loyal customers. There are many ways a well-designed logo can serve its company and business.
Here are some powerful tips to design effective logo.
Know The Brand
Have some insight into the brand before you start to design your logo. You would like your logo to communicate about your brand. In order to do that you should know your brand’s core personality and what makes it unique. So, write down what your business, brand and market are all about.
Know the brand personally as well. What makes you special? What is your brand’s vision and what are your belief’s? How you would like to present your brand in the market? These are few questions which can help you to get to the bottom of your brand identity.
Should Give A Strong Impression
Your logo design should make a lasting impression on the market and the customers. Just a glance at your logo is enough to mesmerize the people. The logo functions for a company by enticing the customers again and again once they have a good impression of the design.
To create such an inspiration, your logo design should be based on new concept, which makes it unique from other logos in the market.
Use Colors In A Planned Way
Colors play a crucial role in determining a brand’s message. Read here to know more about what colors convey to customers. For example, if you use red as the main color in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the chief color, it will evoke the feelings of intelligence and togetherness. This is the reason that most of the social channels such as Facebook have logos in blue.
Every color evokes an emotion, which becomes its message for the viewers or customers. There is a science behind colors, which modern graphic designers effectively use.
Choose A Design Style
It’s time to start translating that into design. There are lots of different elements that come into play here, from colors, shapes and graphics to typography.
If you have decided to keep your brand’s name as your logo then it will serve the purpose of advertising your brand as it will directly show up you brand’s name. For example IBM, Coca Cola, etc. But if you select a symbol as your logo, you might have to spend a lot in generating awareness and publising about your brand. Famous companies using symbols as logos include Apple logo that has a half ‘byte’ apple as its business symbol.
Make It Simple
When we speak of a simple logo, it implies that there should be the use of one or two colors, fonts and other elements. The viewers should get the message at first glance of the logo. But if there are too many confusing colors and fonts or a complex shape of the logo, then it will send a mixed signal to the viewers.
A simple logo is also a memorable design. Most of the global business is represented by its simple logos. Take for example the Nike logo. It is a simple swoosh logo. The Pepsi logo is made of two colors only. The Samsung logo has one color. Apple logo has an application as a symbol of its business. The simplicity of design is not restricted to logos only. Your all the graphic design products such as business card design etc should also be simple, neat, and clean.
Make It Scalable
Another quality of a great logo design is that it is easily scalable. Remember that your logo will feature a variety of advertisements. It should appear like an impressive logo on all the media. This means that when scaled up to larger proportions on a billboard, the logo should look impressive. It should become part of the billboard design. Similarly, if there is a need to print a logo on a smaller surface such as that of a promotional product like a pen, the logo details must still be visible.
To create a powerful logo design, you should know the brand inside out. The logo should be a unique but simple design that conveys a brand message. It should be a versatile and scalable logo. The use of fonts and colors must be specific to the brand personality.