Guide To Marketing Campaign

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback.

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Curious about the term marketing campaign? Let us help you out.

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. Campaigns are not solely reliant on advertising. They can include demonstrations, video conferencing, and other interactive techniques. These activities may be simultaneous, sequential, or both, and can encompass any legal activity a business engages in.

A campaign is not defined by any one specific activity, but rather by the larger goals to be achieved and the plan linking each activity to those goals.

Goal

Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. But a campaign should have a specific goal and an achievable goal.

Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.

Social Media Reach

If you’re running a social media marketing campaign, you might specifically prioritize growing the channels most relevant to your audience. Here are some tips for better social media marketing.

Get To Know Your Audience

First step is to figure out what stage of the buyer’s journey your campaign is targeting. Whether your target audience is completely new to your brand or you are trying to get feedback from older clients.

Your marketing message will vary depending on whether your campaign audience is in the Awareness, Consideration, or Decision stage. It can include collateral for people in various stages of their journey. For example, while your campaign might target current customers, it might also bring brand awareness to new consumers.

Know your audience’s interests, what kind of content can attract their attention, where your audience like to spend their time online, etc.

How To Reach Your Audience?

Type of marketing to choose for your campaign depends on your audience preference, budget, and brand engagement levels.

While using multiple media it is highly recommended to publish your campaign on a brand new medium on which your business has no presence. Start by choosing two or three channels for your campaign. You’ll need to alter or expand your marketing assets to fit whichever media channels you choose. Your campaign images, video, and copy might vary between social media, email, print, etc. Here are some more information on internet marketing.

Types Of Marketing Campaigns

  1. Product Marketing Campaign
  2. Brand Development Campaign
  3. Email Marketing Campaign
  4. Content Marketing Campaign
  5. User-Generated Content Campaign
  6. Public Relations / Awareness Campaign
  7. Direct Mail Campaign
  8. Affiliate Marketing Campaign
  9. Social Media Campaign
  10. Acquisition Marketing Campaign
  11. Paid Marketing / Advertising Campaign

How will your marketing drive the desired action?

Even if your campaign is effective and drives a lot of traffic, it still needs to complete its desired goal.This is done through conversion assets like calls-to-action, landing pages, and lead forms.

Calls-to-Action

A call-to-action (CTA) is a direct ask of your audience. It’s an image or line of text that prompts your visitors, leads, and customers to take action, and it’s absolutely crucial to your campaign success.

But you can’t simply ask them to complete your goal. You must also consider how your audience would benefit from completing your action and include that in your CTA.

Landing Pages

Landing pages give your campaign a destination. They are a dedicated space for your audience to visit and learn more about what your campaign consists of and why they should participate. It also sets your campaign apart from the rest of your website and content.

Your landing page should be filled with benefits for your audience, especially the unique value proposition (UVP) of your campaign. Don’t forget to repeat your CTA and make it clear how your audience can engage (i.e. with a download or by filling out a form).

Lead Forms

Lead forms are web forms dedicated to capturing information about a visitor. By filling out the form, the visitor then turns into a lead. Lead forms are not necessary for all campaigns but they can be great assets for most others, such as product pre-orders and content offer downloads.

Lead forms transform anonymous website visitors into hard data you can use to make sales and learn more about your audience. They put your landing page to work. 

Campaigns are not easy but are valuable to growing a successful brand and business. Campaigns set apart certain deliverables from general promotional efforts and touch your audience in creative and exciting ways. Careful oversight and management is needed to ensure each sub-campaign remains on-track and contributes to the larger goal.

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